Future Plans

Future Goals

TheCorporation is in full swing and working towards improving its performance on the financial as well as the service front. This will boost resource generation, diversify the products and services on offer and most importantly, upgrade the quality of service provided to its customers. In order to achieve these goals, the corporation has fixed following immediate targets:-



Spinning Unit

Central Government has approved the Project of WWDDC Phase –II for an in-house spinning unit at SolinaRambagh, Srinagar and the Corporation intends to purchase wool locally, which is in abundance at Kashmir, and process it to make finished yarn of different colours and specifications which is currently being imported from other states. This yarn shall be utilized by the corporation for making its traditional products i.e Woollen Tweeds. The surplus yarn shall be supplied to the Weavers at reasonable rates and at their door steps and a yarn bank shall be created. This way the Corporation intends to serve the society and elevate its resource generation capacity.

Kani Shawls Project.

The Corporation intends to establish Production/Sale Showroom at Kanihama for Kani shawls. As Kanihama is enrouteGulmarg, a world renowned holiday destination, this in-house production centre cum showroom shall be an attraction for local as well as foreign tourists. This centre shall also serve as Heritage Handloom Centre as Kani shawl is a traditional Kashmiri heritage style of shawl making, thus, the corporation intends to promote the local cultural art form and sell these products at genuine rates. A project in this regard stands submitted to Development Commissioner Handlooms GoI.

Showrooms

The Corporation intends to upgrade its Showrooms in terms of infrastructure, technology, fabric designs, finishing techniques, presentation, advertisement etc to make it competitive with other brands, targeting high end customers in the process. In this regard, Corporation shall initiate to establish its existing Gandhi Nagar Showroom as model show room for high end woollens as well as cotton products.

Samba Project

Samba, which was renowned for its block printed handloom cotton sheets, has seen a subsequent depreciation in its cottonsheet production. The Corporation intends to boost this sector and its block printing for which a revival project in centralized as well as de-centralized sector with which local production and employment will see a positive push.

Test houses shall be upgraded at Solina and Samba so that all Corporation products which are put to sale are tested and standardised. The e-commerce shall be implemented.

Consultants

The corporation intends to associate well established fashion designers for its ready made products which help to establish its brand image in the state and also intends to work on the skill development aspect of local artisans associated with stitching, weaving and designing. The young qualified fashion designer/artisans/weavers shall be associated on corporation website by applying work for JKHDC. Thus corporation shall increase the employment of qualified young enterprisers as well as artisans/ Weavers.