Marketing Activity

Production Centres of JKHDC



S/No

Name of the Project

Name of the CFC

Production activities/functioning



1.

Silk Factory SolinaRambagh Srinagar

Within project

Royal Pashmina Shawls/Raffal/Tweed / Blankets


2.

Kani Shawl Project  Kanihama

Within project

Pashmina Kani Shawls


3.

 Intensive Handloom Development Project, Inder

Checkpora, Shupdani, Ugergund

Royal Pashmina Shawls/Raffal/Tweed / Blankets/Dusooti


4.

Intensive Handloom Development Project, Kralpora

Wagoora

Royal Pashmina Shawls/Raffal/Tweed / Blankets/Dusooti


5.

Intensive Handloom Development  Project,  Bandipora

Qazipora

Royal Pashmina Shawls/Raffal/Tweed / Blankets/Dusooti/Dussa


6.

Export Oriented Handloom Development Project Samba

Within project and Billawar

Khaddar/Fine cloth/casement/Dusooti/ Linen cloth/ Processing/dying and finishing of cotton/linen fabric and facility of testing laboratory.


7.

Intensive Handloom Development  Project,  Udhampur

Chenani

Woollen Blanket/Dusooti


8.

Pashmina Project Basholi

Decentralized sector

Pashmina shawls ladies & Gents/Stoles/Mufflar


9.

Centrally sponsored project

Wool & Woolen Design Development Centre (WWDDC) project

Solina, Srinagar.


The Project was divided into (2) two parts-Phase-I and
Phase-II.


Phase –I

 Completed successfully


Phase-I


Phase 1st of integrated Project for Wool &Woollen Design Dev. Centre was sanctioned in the year 2005 with an in-put of Rs. 493.77 lakhs spread over a period of four (4) years. The main features of the phase include yarn preparation, weaving, product development, design development, training, testing and setting up of centre for wool development. The project was completed successfully within the stipulated period and is presently functioning in full swing. Major achievements of the first phase of the project were setting up of a quality assurance testing laboratory with complete fabric testing, fibre testing and sample dyeing. Training to about 600 personnel has been imparted under this project in testing, CAD designing and weaving. A fully automatic Warping Machine is functional and till date thousands of warps have been provided to the weavers in centralized as well as            de-centralized units. Students of different ITIs and Women’s Polytechnic College, Srinagar are getting training in the field of textiles from time to time at this project.







10.


Phase-II

Under execution

With the successful implementation of WWDDC, Phase-I, the Development Commissioner of Handlooms, Ministry of Textiles, Govt. of India sanctioned its 2nd Phase. The main feature of Phase-II envisages overall upgradation of woollen sector in J&K by way of raw wool utilization i.e., Scouring of raw wool and  setting up of spinning of woollen yarn facility, fabric processing and finishing etc.


The Development Commissioner of Handlooms, Ministry of Textiles, Govt. of India vide letter No. 1/55/2010/DCH/J&K Pkg, dated 8.2.2019 sanctioned the project for setting up of spinning facility under J&K Wool &Woollen Design Development Centre (WWDDC, P-II) at Solina, Rambagh, Srinagar for an amount of Rs. 877.00 lakh with the completion period till March 2023.





Showrooms/sales outlets of the J&K Handloom Development Corporation with their status


S. No

Name of the showroom

Date of establishment

Status/Area

Monthly Rentals


1

Silk Factory, Solina –Rambagh , Srinagar

1982

Own/ 800 sft

0.00

2

Bandipora

1981

Rented/528 sft

Rs. 3000/-

3

Kupwara (Under process of closure)

1982

Rented/162 sft

Rs. 3300/-

4

Katra

1990

Rented/280 sft

Rs. 1065/-

5

Ahata Amar Singh Jammu

1983

Rented/ 120 sft

Rs. 2000/-

6

BiccaJiCama Palace. New Delhi.

2006

On lease /150 sft

0.00

7

Jaipur 

1999

On lease /175 sft

0.00

8

Kolkata

2000

On lease  / 400 sft

0.00

9.

Bahu Plaza

2022

Rented/400 Sft

Rs. 10,000

10

Bhaderwah

2022

Rented/250 Sft

Rs.3000/-

11

Boulevard

2022

1200 Sft

Rs.0.00

12

Jammu Haat

2022

Rented/150 Sft

Rs. 1500/-



Corporation has opened Poshish showroom at following places to market the end products manufactured by Artisans, weavers, Handloom societies, small scale units of textile, and products of corporation made under different centres/projects :-

  Poshish Showroom Silk factory, Solina-Rambagh, Srinagar.

  Poshish Showroom Baramulla. (Sgr)

  Poshish Showroom Bandipora.(Sgr)

  Poshish Showroom Bhaderwah , (Doda).

  Poshish Showroom, Jaipur.

  Poshish showroom, Kolkata.

  Poshish showroom, Biccaji Cama palace New Delhi

  Poshish Showroom, Bahu Plaza Jammu.

  Poshish Showroom, Jammu Haat.

  Poshish Showroom, Boulevard Srinagar.

  Poshish Showroom, Katra.



Following are the main products being marketed in these outlets:-


  Tweed Coat

  Waist Coat

  Pherans

  Shawls

  Bed sheets

  Lien Shirts

  Cotton Shirts

  Readymade products


During the year 2022-2023 , JKHDL organised exhibitions cum melas at six locations , in addition to this corporators participated in six others exhibitions.